Posted . Kellogg's Korea has, after almost two decades of public outcry, released it's highly anticipated new breakfast cereal. After 16 years in exile, a president this week triumphantly returned to claim his rightful place - on the front of a box of green onion-flavoured cereal. Kellogg Korea uploaded a 6-second-long video on June 17 on its YouTube channel, recruiting 50 people to try its newest product before its release. 'Victory for democracy as Kellogg's finally releases onion-flavoured breakfast cereal in Korea Green onion beat out chocolate in a shock victory for the crown of Kellogg's new flavour back in 2004 The long road to the cereal aisle began in 2004 when Kellogg's Korea launched a light-hearted marketing campaign for Chex, a five-grain cereal, asking South Koreans to vote on a new flavour. (Picture credit: AP) South Koreans have waited 16 long years for a savoury, crispy bite that would satisfy their taste buds and right an infamous wrong. 3 Min Read. Pieces of new green onion flavored Chex cereal are sprinkled on a bowl of Tteok-bokki, or stir-fried rice cakes, a popular Korean dish in Seoul, South Korea. Kellogg’s has brought back the green onion flavored cereal 16 years after it was first offered as cartoon candidate in a light-hearted ‘presidential election’ for the Chex Choco Empire in a TV commercial. Twitter One interesting fact you should know about this product is that it took Kellogg sixteen years to make this particular flavored cereal. This week, they finally could fill a bowl with the cereal they wanted all along: green onion-flavored Chex. Kellogg Korea’s latest release, Chex Green Onion is stirring up the Internet even before hitting the shelves. ... on the front of a box of green onion-flavoured cereal. According to Reuters, the limited edition cereal sold out in less than two days after it hit stores. Priced at 5,980 KRW (approximately $4.98 USD), Kellogg’s Green Onion Chex Cereal is available now exclusively in South Korea and is apparently to be enjoyed with milk or on its own as a snack. This is green onion cereal and it comes with a taste of democracy Location: South Korea A Kellogg's Korea competition in 2004 saw chocolate-flavored Cheki and green onion-flavored Chaka 'fighting' … But I think it would have been better if it had tasted stronger." 16 years after a marketing-stunt-gone-wrong left Kellogg's Korea with a people's vote in favor of a new green onion flavored cereal, the company has finally come good on that promise, releasing the limited edition Green Onion Chex. Powerful YouTubers and social media influencers have churned out content giving a … Kellogg’s Korea sought 50 volunteer taste testers for the new flavor; 14,221 hungry, green-onion-cereal-deprived people signed up. Chex Green Onion is at last available to the public, with boxes finally appearing on supermarket shelves for a limited time starting July 1. A wacky cereal is going viral in South Korea: a green onion-flavored limited edition of Chex. By Park Si-soo A wacky cereal is going viral in South Korea: a green onion-flavored limited edition of Chex. South Koreans have been waiting 16 years for a new flavor of Chex Cereal - green onion. The cereal has become a sensation in South Korea … A wacky cereal is going viral in South Korea: a green onion-flavored limited edition of Chex. Green Onion Chex Cereal July 1, 2020 • 0 In 2004, Kellogg’s ran a contest in South Korea to determine the “President of Chex,” pitting two suggested cereal flavors against each other. It was between two flavours: green onion or chocolate. (SOUNDBITE) (Korean) SOUTH KOREAN YOUTUBER DWAERANGI SAYING: "It has a strong smell and tastes of green onion. Oddly Enough South Korea’s fight for green onion cereal. “I had adult-like taste in food since I was young, so I love local food with garlic, green onion or kimchi,” said food blogger Lee Soo-jeong, 24, who voted for Chaka as a child and was an early taster. The reason for the fervor besides the unique taste is that people were waiting 16 years for it. This sounds really weird, but actually there is a historic funny story why Kellogg's decided to release this weird cereal. But I think it would have been better if it had tasted stronger." A taste of democracy: South Korea's 16-year fight for a green onion breakfast cereal It is being hailed as a major win for democracy in South Korea. SCOTT DETROW, HOST: In South Korea, there's a new Chex flavor in the breakfast aisle.
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