Sana Hashwani and Safinaz Muneer shared their challenges, innovations and marketing strategies. Anugerah. This is what inspires us the most. March 24, 2020. It is seldom that people encounter life-changing moments and moments that have the ability to give someone a lot of power and courage. The statement came a day after . SM: We dont want to be the face of SANA SAFINAZ. "The minute we dont have it we start to get bored. With so much misinformation being disseminated via various channels (mainly looking at you, WhatsApp) in light of the Covid-19 pandemic, the latest celebrity to become a victim of false claims is Sana Hashwani of designer duo Sana Safinaz. Women today are educated, talented and accomplished, and these traits go hand-in-hand with being financially independent. And be the first to get updates on discounts, contests, products & promotions! Theres a lot of competition in the market for bridal wear and everyone is doing a really good job; that client now has got 10 people she can go to. The passing percentage was 1% and Shagufta managed to get through it in 4 years. The House of Sana Safinaz has been her home away from home. However, because of the support of her husband and in laws and the sense of positivity instilled in her by her mother, she snaps out of pessimism very quickly. The clothes are beautiful. Explore Sana-Hashwani profile at Times of India for photos, videos and latest news of Sana-Hashwani. She doesnt use her phone much and takes a break from social media. "Of course we do," says Sana. The soft spoken and the very beautiful Sadaf believes that in todays fast paced life, it does not make any sense for a woman to be dependent on her male counterpart for monetary support. In fact she entered this field because of her own skin troubles. Why are you asking a racist, I want to ask her?". Nishan-e-Imtiaz (Order of Excellence) is the highest honour given to any civilian in Pakistan to recognise their achievements and outstanding services for the country. Every Monday morning, I feel I cant go on anymore. But Mehr manages to pull through every time and the cycle continues. What is important for her is to strive for progress and not perfection. So, you know, everything excites you.". Strength, talent, efficiency and usefulness matter. Sana rocked this off-shoulder crme printed tunic with a pair of straight black pants. The three of us sit together and we trust Mohsin because of the youth factor. She started working when she turned 19 and married her high school sweetheart 15 years ago. She started working when she turned 19 and married her high school sweetheart 15 years ago. Every day there is a new challenge and a new way to problem solving.". Retail is new here and it is not a business that will grow by leaps and bounds, because it is linked to the economy. At 8 p.m. just before I put my boys to bed, I have a slight silent nervous breakdown, she laughs, and giving the due time to my work and to my children is probably the toughest thing for me. Im constantly evolving. Now, Paperazzi is on its 160th issue and the pressure is on. SH: Unlike other fields there are no professionals, so people learn with you on the job and then someone else poaches them because retail is such a small field. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. SH: This happens. If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. With jewelry Ive brought in to Pakistan the biggest challenge has been dealing with the customs and shipping departments. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. This way, even after 5 years of not working professionally, she was able to retain all her knowledge. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. They respect me a lot., For this young artist, financial independence is of utmost importance. Interiors is something we do out of passion. If they dont succeed in life its a very harsh thing for a parent to look back and say I should have tried harder, says Sadaf. If you can dream it, you can do it.. Among other things, her daily to-do lists also have son time during which she focuses just on her son. Iqraa believes that with changing times, standing up on your own feet is imperative for every man and woman. He is also Chairman at Karachi Cotton Association and on the board of 11 other companies. The greatest challenge she faces is dealing with the issues of HR. She stopped giving time to herself, stopped reading, listening to music and put a lot of unnecessary restrictions on herself. Currently Im working as COO of AKU hospital, clinical labs and outreach services. A: So it is contained? With her family right by her side, she is sure to make a special name for herself in the field of art and design in Pakistan. Safinaz laughs when I mention that; she says she has to buy her own designs and then wait forever for the indispensable master sahib to find the time to tailor them. As a woman you have more responsibility of raising your kids well even if the father is very involved. Safinaz is married to Sana's brother. But managing to complete her CA despite all the odds was Shaguftas miracle moment. Sana Safinaz contact info: Phone number: +92 21111003005 Website: www.sanasafinaz.com What does Sana Safinaz do? I still remember the first few luxury collections that swept the nations women away and caused major hysteria at exhibitions and sales. We were two recently married society girls and people sort of felt sorry for us because we worked. I wouldnt have been here, giving this interview, if it wasnt for them.. You have to protect your business smartly. SM: We are too young; just two and half years into it. But along with their sense of evolution, its also their attitude that has dictated their success. Sana and Safinaz are the most non-political and pleasant people in the field. Thats rare in the cut throat industry she operates in. We are older now but somehow we continue to be the driving force; the disruption comes from us and that makes things interesting because were always looking for the new thing. Looking back at moments like these, Shagufta feels indebted to her mother for everything she did for her during this time. SANA HASHWANI: We love both the business and the design aspect. But seeing how Mehr has tackled every challenge thrown her way so far, we are convinced that she is going waltz her way to many bigger successes. In April 2016, he and his son, Murtaza Hashwani, were named in the Panama Papers.[8]. Sometimes getting it all done is really hard. You dont have to be glued to your kids the entire day. Which has been sent to Quarantineh Center under preventive measures where she is undergoing treatment. With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. [4], In 2014, Hashwani published his best-selling memoir Truth Always Prevails. We meet at the Sana Safinaz studio on the Mai Kolachi road in Karachi; its a little wooden door that opens to a wonderland for women. When you are young, you are fearless; you are at the beginning of things and you experiment. SH: Contained maybe; but it is a big business. Theyre going to trust Mohsin. She has a basic skin regime that she follows daily. Karachista | Pakistani Fashion & Lifestyle Mag, Karachi Eat 2017 the good, the bad and the ugly, Wedding wear on a budget an insiders guide to fabrics and craftsmanship in Karachis Bazaars, Weaving Green Pakistans first sustainable fashion line by Sapphire, Local teens give back with innovative educational games, LSA 2020 the Lux Style Awards 2020 go virtual but dont skimp on the glam, Breaking Barriers-Behind the Veil of Coke Studio With Zara Madani. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. This week, our Ponds Miracle Women mentor is Sana Hashwani, the co-owner of the high end fashion empire Sana Safinaz. She is taking care of other peoples wellbeing and saving lives. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. Sana Safinaz Owner Coronavirus Infection Rumors are Completely Wrong. It wouldn't be wrong to call Sana Hashwani and Safinaz Muneer revolutionaries when it comes to their . Let me explain. I do sometimes like taking my time off but for me the best thing to do is to have a nice day out with my children so we can all have a good time together. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. Salinas journey is an inspiration for all those who sometimes get pulled down by their own do-lists for the day. Sana Hashwani has not tested positive for the novel coronavirus, said Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday while condemning the . Good work. There have been many moments when we wanted to quit. I am loving every bit of it at the moment, she says with contentment. March 23, 2020 March 23, . Just be confident and believe in yourself. Its something we have to change. With around 30 stores nationwide and a brand that ranks in the top three in terms of ready to wear in the country, Sana Safinaz not only command respect and recognition but they keep proving themselves worthy of it. Making it into a professional business is the key.". View Sana Hashwani's profile on LinkedIn, the world's largest professional community. Until recently, we were completely hands-on and did everything ourselves, but we have realised this will not work anymore. Hashwani took to Instagram to confirm that she had tested negative for the virus. All you have to do is get a monthly facial and a good face wash. You dont need to be lavish. SM: In retrospect I think that had we had business degrees we would have been savvier, although our baby steps toward the bigger picture worked for us. Reams upon reams of cloth draped around each model. Lawn is a phenomenon unique to Pakistan. She has always been there for her, pushing her to be the best version of herself, and catching her whenever she has fallen. You know, one irresponsible commentator, that called me a racist is now asking me to design a wedding dress for her. Dont they worry about being plagiarized, as the copycat culture has snowballed in the past decade or so, with the countrys major designers worried about the lack of regulations when it comes to intellectual copyrights. We started retail, not knowing a thing about it. Simple things work., Living in Karachi, were all aware of city conditions and how calm can turn into chaos in a matter of minutes. Very admirable ladies.have created millions of jobs. According to rumors, Owner of Clothing brand Sana Safinaz, Sana Hashwani, and her kids are tested positive for coronavirus. "Chairman Hashoo Group: Saddaruddin Hashwani - Pak Economy", "Why India is part dysfunctional, fully functional", "PROFILE OF CONTESTANTS OF DIRECTORS' ELECTION", "Zardari tried to kill me, Hashwani alleges in his book", "Book review: Truth Always Prevails - let truth be told - The Express Tribune", "The News International: Latest News Breaking, Pakistan News", "Exposed By Panama Papers: List of Pakistani politicians, businessmen and judges who own offshore companies", "Pakistan's highest civilian honour for Dubai-based businessman and philanthropist", Pearl Continental Hotels Pakistan Official site, https://en.wikipedia.org/w/index.php?title=Sadruddin_Hashwani&oldid=1127903261, Pakistani expatriates in the United Arab Emirates, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 17 December 2022, at 08:34. If the government doesnt step in and legitimate people keep getting hurt, they will say it is not worth it. Being human, she obviously gets tired and drained out. After that we decided that we are going to do lawn on our own. Confidence matters. Its pretty hard to stop.. Women unnecessarily make themselves go through the guilt of not doing enough. From my mother to my sisters and my cousins, everyone has been doing great things. After graduating from Smith College in USA, she picked a career in investment banking but life took an unexpected turn when recession hit and the next thing Salina knew, she was out of a job. We have invested heavily in our brand and we have to think where the brand will be when we are not there. Her field was male dominated but she had faith in her capabilities and knew she was as good, if not better, than her male colleagues. You should just focus on yourself and your work. Coming back to work after such a long period, however, left her at a disadvantage against her colleagues but she was determined to catch up. Sadruddin Hashwani is a Pakistan based business magnate, author, and billionaire. Hobby for privileged class with millions of important contacts. Best is to accept, go with the flow and breathe. A lot of what Salina has, she owes it to her mother and thanks her for all the guidance. Sana has managed to sail through, learn a lot and its been an amazing journey so far. But 27 years cant all be smooth sailing. Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. I consider myself a work in progress. Sanas journey began as a student in New York. Came straight home into quarantine as any responsible adult who has travelled abroad should do. I want to build on the strong foundation laid by them, bringing innovation and fresh outlooks to the designs. However, she is quick in dealing with them. Before, I would worry about the gender and looks of the baby. She was in a relationship with a man named Ismail Khan. We design and run bridal entirely on our own. Fashion never stops. It was that low moment in her life when she stumbled upon yoga and her life completely changed. I am really excited by design because right now you have these tremendous school of kids coming out. SH: Another issue is QC (quality control) because the fabric comes from the textile mills and it is out of your control, but we have to deal with it. For example, our new muslin line is only distributed through our stores. (KHI) +92-21-3561-3066/7 Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 A: But it was your time with Lakhany Mills that made your name. The mall has something for everyone, young or old. It was quite a dilemma since Mehr was pregnant with her second child and had to give time to family, but the opportunity was too good to pass. So now when I go to a wedding, I take it as a celebration of the success of the parents, she says. Sana Hashwani has recently returned from the United Kingdom. Again it was not a big vision; we said lets start this and see where it goes. Now its a new world, and hundreds of designs and motifs come off the internet. People dont understand the value of time; they stumble to their 11 am meetings at 1. After Shaguftas children got older, she switched back to a full time job. A: How much are you affected by the small players who copy your designs? Happy with the choices she has made in life, Seveen is a firm believer of the fact that if a woman puts her family first, they also give her the space and freedom to be who she wants to be. SM: You have to keep on tweaking the model because it is not a science that has been worked out in Pakistan. When youre unhappy, put on a nice big smile, tell yourself Im happy and your physiology changes your psychology., The dynamic Salina is a proponent of work-life balance. While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. By the time her results came, she had gotten married and soon had a child.
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