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Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. Currently, you are using a shared account. Music Business, Data Analytics, and Culture Insights From Chartmetric, Youve successfully subscribed to How Music Charts. The second goal was to examine the trends in K-Pops expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). First was the young, diverse, and digitally native Generation Z coming of age. Twitter also named the top 10 K-pop artists on the rise globally, with Enhypen taking the top spot, followed by Tomorrow X Together, Treasure, aespa, ITZY, IVE, CRAVITY, WEi, ONEUS, and CIX. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. Participation is voluntary and all information is confidential. As for the occupation, most of them are students followed by nurses or caregivers. Success! Business opportunities soon followed. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. K-pop fandoms have made headlines for internal challenges of their own to overcome too, including instances of anti-Blackness and widely-discussed cultural appropriation by idols, which have. We also offer combined rates with MusicThinkTank. K-Pop itself has been crafted with the goal of accessibility in mind. For instance, a video made by React channel showed that BTS music videos broke the record for the most viewed in 24 hours by a K-pop group, most sales in a week for a K-pop album, and the highest-ranking album on the Billboard Top 200. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. It isn't just BTS fans who are this passionate. Love that more females are listening to female groups. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. A K-pop stan is simply an enthusiastic and active fan of Korean pop music (stan means ardent fan)often you'll see them on Twitter with their picture changed to one of their heroes. You can only download this statistic as a Premium user. Following the US, there are 31 respondents from Europe and 28 from Canada. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. (It's no coincidence that Exo and BTS were the twofanbases who most frequently took out ads in Times Square.). These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pop's preferred demographics. those military men are loyal fans lol, I clicked on this expecting lots of females buying Red Velvet and Mamamoo albums I definitely was not disappointed LOL. Testing Our GRAMMY Predictions for Best New Artist and More, Meet the Hispanic Artists Finding Success in India, Call for Submissions: Become a Writer for the Chartmetric Blog. Their sense of isolation is emblematic of the growing pains of K-pop, as the multibillion-dollar industry tries . Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. JavaScript is disabled. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. Access to this and all other statistics on 80,000 topics from, Show sources information Are you interested in testing our business solutions? Many times as an adult kpop fan you'll realize that most fans are just little girls blinded by the image that idols portray. We used the Brandwatch Consumer Research platform to search for social media mentions of BTS from January 1 2013 to December 31 2022. Please do not hesitate to contact me. Please create an employee account to be able to mark statistics as favorites. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. While the fandom is still majorly female, in 2018 almost 50% of BTS fans were females between 18-24 in age, that changed in 2019 when it lowered to 39% with the 24-35 age group increasing in number from 16% to 27%. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. You must be a member in order to leave a comment. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre thats increasingly popular worldwide. All Rights Reserved. You can only download this statistic as a Premium user. Available: https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/, Popularity of South Korean pop music (K-pop) in the United States in 2019, Available to download in PNG, PDF, XLS format, K-pop and the big 4 entertainment agencies in South Korea, Reasons for K-pop popularity worldwide 2021, Leading digital singles in South Korea 2022, Most successful K-pop companies in South Korea 2022, by market cap, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, JYP Entertainment sales revenue worldwide 2014-2021, JYP Entertainment sales revenue worldwide 2021, by sector, JYP Entertainment sales revenue worldwide 2021, by region, Most popular videos on JYP Entertainment YouTube channel 2023, SM Entertainment sales revenue worldwide 2014-2021, SM Entertainment sales revenue 2021, by sector, SM Entertainment sales revenue 2021, by region, Most popular videos on SM Entertainment YouTube channel 2023, YG Entertainment sales revenue worldwide 2014-2021, YG Entertainment sales revenue worldwide 2021, by sector, YG Entertainment sales revenue worldwide 2021, by region, Most popular videos on YG Entertainment YouTube channel 2023, Most viewed videos on BLACKPINK's YouTube channel 2023, Monthly spending on K-pop worldwide 2018-2021, Monthly spending on K-pop worldwide 2021, by country, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, Reasons for K-pop popularity in Russia 2017, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in the UK 2017, YG Entertainment EBITDA South Korea 2015-2019, JYP Entertainment operating profit worldwide 2014-2021, JYP Entertainment net profit worldwide 2014-2021, Find your information in our database containing over 20,000 reports. There are also historical and economic ties with the region. For years, Beliebers stood above all other fan armies on social media. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. But 2017 marked a noted departure whena seven-member boy band from South Koreashook things up, becoming the first K-pop group to reach the top 10 of the Billboard 200 Chart. Out here they are younger than the age guidelines, which is 13- and there are people in their 80's or maybe even older. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pop's saturation in these markets. Eagle eyed fans managed to spot BTSsalbum in Apples latest iPhone 7 presentation. Your home for data science. Would love your thoughts, please comment. Don't miss out on the latest news and updates from your favorite artists, and connect with a community of K-pop fans from around the world. "Popularity of South Korean Pop Music (K-pop) Worldwide in 2021. Yet K-Pop has made great strides in bridging the cultural divide. This is a short 5-question survey about the demographics of members of the K- Pop fandom. Top North and South American Cities for K-Pop. However, this is not all trueaccording to a recent ratioof female and male fans who buy girl group albums. Accessed March 04, 2023. https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/. 7) when looking at Instagram Followers. These trends are unsurprising for several reasons. The Western Hemisphere: K-Pop Consumption and Engagement. Culture Queen. Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. Show publisher information It is expected that the majority of male idol fans are female, and the majority of female idol fans are male. Lalu, benarkah fans Kpop terbesar ada di Indonesia? The most frequent media that Kpop fans access is Youtube (89.66%), while the second most is the social media such as Facebook, Twitter, and all (74.15%). This is to be expected given the size, diversity, and cosmopolitanism of these two cities. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. Please hit me up on LinkedIn if you have any questions or just want to have a further chat with me! We believe this is somethingthat should be reflected on the charts.". So we've created a list of facts based on our research about the band, their ARMY of fans, and another record-breaking year. This is consistent across both Instagram Followers and YouTube Views. In Korea, kpop is generally aimed at girls and women between the ages of 15-30. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. K-Pop Radar is a K-pop dashboard that officially provides graphs and charts that can be checked in real-time like stocks, showing the changes in popularity and fandom size of K-pop artists. K-pop fandom involves much more than buying merchandise or attending concerts - fans are cultural producers themselves. Its unsurprising to fans that a large percentage of concert attendees are females, with BTS concerts having the highest ratio of girls (96.6%) out of the three groups. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. As soon as this statistic is updated, you will immediately be notified via e-mail. For six years straight beginning in 2011, Justin Bieber topped the likes ofTaylor Swift, One Direction, Selena Gomez and more to win the Top Social Artist Award at the Billboard Music Awards, one of the two fan-voted awards at the annual show. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. Red Velvet Mamamoo Instiz TWICE Instiz BLACKPINK Instiz GFriend Instiz Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. Hope it can give you helpful insights or interesting facts about K-pop. (2020). Explore the worldwide phenomenon of K-Pop as we answer the question: Why is K-Pop so popular worldwide? Popularly abbreviated to "K-Pop," Korean artists have initiated a whole new genre of their own with bursts of flamboyant colour . We check the trend of YouTube music video views of K-pop artists in real-time and provide real-time rankings based on the amount of increase or decrease. On the other hand, most of the respondents age ranged from 15 to 20 years old with a total of 69.16% across all genders. Profit from the additional features of your individual account. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). You can also find the Tableau Public visualization dashboard Ive created to support this article. (image via Vivid Seats) Vivid Seats also notes . Finally, heres come the end of this writing. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. K-Pop itself has been crafted with the goal of accessibility in mind. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a "new and cheerful start" to the youth of South America. BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. One of the administrators behindthe BTS on Billboard! When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. Fans cheer as K-Pop group BTS performs in Central Park, May 15, 2019 in New York City. "Popularity of South Korean pop music (K-pop) in the United States in 2019." [Price List], 5 Steps For Sending The Perfect Demo Submission. Original question: "How popular is K-pop in your country at the moment?

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kpop fans demographics